What is Spotify Advertising?
What does Spotify enable?
Why does Spotify work where other channels struggle?
On social media, people scroll. On Spotify, they listen!
When someone puts on their headphones and starts a playlist, they enter a personal moment. That’s where a message can truly connect.
A well-crafted audio ad doesn’t just interrupt. It stays with you.
Precise targeting by age, interests, and listening habits
Geo-targeting by city, canton, and language region
Audio, video, and display formats working together
Clear reporting to understand what’s performing
The advantage
of our digital campaigns
Many companies invest online without achieving concrete results.
This usually happens for three reasons:
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Creatives designed for social media, not for listening
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Targeting that is too broad
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Campaigns launched and then left unmanaged
Spotify works!
But it needs to be managed properly: strategy, the right creative approach,
and continuous optimization.
Musicdoor: A Partner
for Audio Advertising
We are not a generalist agency that “also does Spotify.”
We prefer to focus on a few things — and do them well.
We specialize in the dynamics of digital audio and video campaigns,
with a real focus on the Swiss market.
When we manage a campaign, we start from the business objective — not from a template.
What do we bring?
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Proven experience with Spotify campaigns
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Professional spot production (up to 30 seconds)
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Language adaptations DE / FR / IT
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Data-driven optimization
How We Work
1. Strategy — We start from where you want to go.
We analyze your target audience, KPIs, and budget.
2. Creativity designed for listening
Great audio changes results.
We produce or adapt spots and creatives so they truly perform within Spotify.
3. Launch & Optimization
We monitor Reach, Frequency, CTR, and CPM.
Then we refine and optimize — always based on data.
What You Get in Concrete Terms
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Greater brand awareness — measurable
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Stronger positioning compared to competitors
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More qualified traffic
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Localized campaigns for different language regions
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A partner who supports you and continuously optimizes your campaigns
The Swiss market:
a great opportunity
Digitally advanced audience / High purchasing power / Multilingual environment
When managed properly, it becomes a significant competitive advantage.
Who This Service Is For
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Brands that want to stand out from saturated channels
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Growing Swiss companies or those looking to reposition
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International brands entering the Swiss (CH) market
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Businesses with physical retail locations
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Launches of campaigns or recurring promotions
Frequently
asked questions
Do you need a large budget?
No. We start from your actual available budget and build a scalable strategy.
When will you see results?
Awareness campaigns start delivering data within the first few weeks.
For conversions, an optimization phase is required.
Do you need to already have an ad spot?
No. We can produce it for you.
How do we measure results?
Clear reports provided directly by Spotify, with metrics such as Reach, Frequency, CTR, VCR, CPM, and conversions where trackable.
LET’S TALK ABOUT IT
Let’s schedule a 30-minute call and see together whether Spotify truly makes sense for your brand. No obligation.
Direct contact
Makus Meier: meier.spotify@musicdoor.com
Former Commercial Director of Radio 3i for 9 years and subsequently former Head of Radio Ticino.
He brings over 30 years of experience in the advertising industry, with strong expertise in business development, media strategy, and corporate consulting for the planning of radio and digital campaigns.
Assistant
Giuseppe Paiano: paiano.spotify@musicdoor.com
Head of Client Relations and Contract Management.
He oversees operational client management, administrative coordination, and contractual supervision, ensuring precision, reliability, and continuity in business relationships.
As a key reference for organizational support and internal process optimization, he contributes to the development and maintenance of solid, well-structured partnerships.
Strategic Partner: amila entertainment sagl – amila.ch
amila is responsible for the production, post-production, quality control, and strategic development of all content required for your campaigns.